Hello, fellow readers! Once again, you are all welcome to my little cave, where I will be speaking about some cool things.
The topic for today will be one that has been in every one's mind for the past year, since Amazon announced that they would be producing a series based on the Silmarillion. As risky as this sounds, the whole Internet exploded right after knowing the new. Nobody believed that such a big project would be coming to life. Nothing like that had been tried since 2001. Just so you can grasp the magnitude of this decision, the number of searches in Google for "The Lord Of The Rings" went up to in a 3000% for the following weeks.
There were various reactions. Of course, such a big announcement was firstly met with joy, as there were a lot of people thirsty for original LOTR content. Yet the fact that it was Amazon the business in charge of following with the Peter Jackson's, the original films director, legate, caused some trouble. Of course everyone thinks about Amazon as this big, evil, company, that owns everything and that is only interested in money and its benefits, and so this search for wealth will pervert the original, artistic spirit of the Lord Of The Rings saga. I am not fully in accordance with this point of view.
Naturally, Amazon has to get some benefits from producing the film. Apart from the fame it gets them, there has to be some money. Yet if they want to get money, they need to make a great work. So they will make a great work, as it is for their interest and benefit. They have got the resources to do so. Still, they need to, in some way, get a better image, so they will need some "propaganda". In this case, this "propaganda" is called branding. This includes social media accounts, promoting themselves via advertisments and public figures talking about it.
For me, one of the essentials for this branding thing is a Twitter account. For the past years, it has been becoming one of the best ways for promoting brands. Usually a Communnity Manager creates n account and he starts using it as if the brand had gone alive, ususally joking, speaking with other brands or talking about political issues. Today it is a mainstream thing to do, but in its time it was a revolution, so the first ones were really succesful. For example a tweet by Wendy's became the most retweeted one for a long time.
This same strategy has been used by the Amazon account for the series. Also, they produced some original maps for the promotion. In my honest opinion, they have it really well. The prblem with the most of the brands in Twitter nowdays is that they all act similar: they repeat they same jokes, they never innovate and it becomes beoring. However, Amazon does not do it this way. They have been able to generate a lot of interest by commenting and tweeting slowly but steadily and choosing simple ways to communicate important announcements for the series.
Well guys, this has been all for today. I hope y'all enjoyed this post. See you!
Jaime
PD: The name from the post comes from the spanish "epopeya", which is an epic trip.
The topic for today will be one that has been in every one's mind for the past year, since Amazon announced that they would be producing a series based on the Silmarillion. As risky as this sounds, the whole Internet exploded right after knowing the new. Nobody believed that such a big project would be coming to life. Nothing like that had been tried since 2001. Just so you can grasp the magnitude of this decision, the number of searches in Google for "The Lord Of The Rings" went up to in a 3000% for the following weeks.
There were various reactions. Of course, such a big announcement was firstly met with joy, as there were a lot of people thirsty for original LOTR content. Yet the fact that it was Amazon the business in charge of following with the Peter Jackson's, the original films director, legate, caused some trouble. Of course everyone thinks about Amazon as this big, evil, company, that owns everything and that is only interested in money and its benefits, and so this search for wealth will pervert the original, artistic spirit of the Lord Of The Rings saga. I am not fully in accordance with this point of view.
Naturally, Amazon has to get some benefits from producing the film. Apart from the fame it gets them, there has to be some money. Yet if they want to get money, they need to make a great work. So they will make a great work, as it is for their interest and benefit. They have got the resources to do so. Still, they need to, in some way, get a better image, so they will need some "propaganda". In this case, this "propaganda" is called branding. This includes social media accounts, promoting themselves via advertisments and public figures talking about it.
For me, one of the essentials for this branding thing is a Twitter account. For the past years, it has been becoming one of the best ways for promoting brands. Usually a Communnity Manager creates n account and he starts using it as if the brand had gone alive, ususally joking, speaking with other brands or talking about political issues. Today it is a mainstream thing to do, but in its time it was a revolution, so the first ones were really succesful. For example a tweet by Wendy's became the most retweeted one for a long time.
This same strategy has been used by the Amazon account for the series. Also, they produced some original maps for the promotion. In my honest opinion, they have it really well. The prblem with the most of the brands in Twitter nowdays is that they all act similar: they repeat they same jokes, they never innovate and it becomes beoring. However, Amazon does not do it this way. They have been able to generate a lot of interest by commenting and tweeting slowly but steadily and choosing simple ways to communicate important announcements for the series.
Well guys, this has been all for today. I hope y'all enjoyed this post. See you!
Jaime
PD: The name from the post comes from the spanish "epopeya", which is an epic trip.
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